Just Growth

The future of our communities depends upon our ability to provide equitable growth for all. The Just Growth Portfolio has grown to a powerful community engagement platform for residents of all races, incomes, and backgrounds to influence decision-making within economic development projects that impact them (e.g. housing, retail, infrastructure, transportation).

Through its Just Growth Portfolio, PSE is working to transform the way that development happens in the American South.

 Data shows that past disparities in the development of our built environment have resulted in Two Atlantas – one flourishing amidst a gold rush of opportunity, spurred by decades of quality of life investments; and one left behind through disinvestment, whose progress has been obstructed by policies of structural and institutional racism such as redlining and subprime lending.

We believe that business as usual in the development of our built environment will continue to calcify these divides, leaving more generations of communities of color and low wealth locked into a future of few opportunities, transplanted in new farther-flung locations as they are displaced by the engines of traditional growth roaring towards their communities.

The Just Growth Circle (JGC) is a network of diverse businesses, politicians, non-profits, academics, and community members interested in furthering equitable development in the American South. JGC takes a systems approach to realize communities and regions where all residents can participate in and prosper from decisions that shape the places they live. It influences development initiatives through research, community engagement, capacity building, and collective impact. Through these collaborative efforts, the JGC supports sustainable, self-sufficient communities and diverse participation in land-use, infrastructure investment and decision making in ways that benefit everyone.

Guiding Principles of the Just Growth Circle:

Projects must be transparent and ensure meaningful community participation, leadership, and ownership

Projects must benefit surrounding communities that have felt the cost of poor infrastructure in the past

Projects must improve the quality of life for residents as well as the overall wellness of the surrounding communities

Projects must manage surrounding property values in order to protect vulnerable populations


Advancing policies and institutional actions that promote racial equity and shared prosperity for all in the growth of metropolitan Atlanta and the American South.


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